![]() ![]() What happens to your emails after you hit 'send?' □ With email tracking software, you can see exactly how customers interact with your emails, allowing you to drive more traffic and improve conversions. Mailtrack email tracking software integrated into Gmail.īut what does email tracking software do exactly? While “tracking emails” is technically the correct answer, there’s much more to email tracking than meets the eye. With a wide selection of email tracking software now available, it’s easier than ever to track emails long after they’re sent. ![]() Thankfully, the days of blindly sending off emails are long behind us. As a result, email marketing came down to guesswork and trial and error. Without email tracking software, marketing departments had no way of knowing whether a recipient opened, read, or clicked an email– assuming, of course, it even made it to their inbox. The early days of email marketing were plagued with this very uncertainty. Where will it end up? Will anyone read it? And how can you find out? Sending an email can sometimes feel like throwing a letter off a cliff. ![]()
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